At a glance…

Experienced.

Extensive experience of marketing within complex organisations and sectors.

A Leader.

Excellent interpersonal skills and proven ability to manage multiple stakeholders.

Flexible.

Resilient hands-on marketer who can work independently as well as line-manage teams.

Collaborative.

Commitment to collaboration, creativity, and championing marketing best practice.

Hands-On.

Skilled in use of Adobe Creative Suite, various CMS and CRM systems, Google Analytics.

Qualified.

CIM Level 6 Diploma in Professional Marketing and 2:1 BA English Literature with Creative Writing.

As a highly organised and detail-oriented Senior Marketing Manager, my experience encompasses the strategic development and implementation of dynamic marketing initiatives from inception to completion.

Possessing a CIM Diploma with a focus on brand management, I offer a formal understanding of marketing lifecycles and a commitment to delivering effective marketing solutions.

  • Faculty Marketing Manager at University of Buckingham

    May 2024 – present

    Led a team through full marketing project lifecycles, personally producing diverse content across multiple platforms.

    Managed student-focused communication projects and a six-figure budget, strategically allocating resources for maximum ROI.

    Fostered university-wide collaboration with senior stakeholders and utilised data-driven insights to guide portfolio decisions.

  • Senior Marketing Manager at Warwick Schools Foundation

    Nov 2021 – May 2024

    Strategically managed multiple education brands, expanding market share through comprehensive, full-mix marketing strategies across diverse audiences.

    Oversaw large-scale event promotions and operations, while also driving resource efficiency within budget constraints using creative solutions.

    Routinely reported on campaign performance, built strong supplier and press relationships, and provided data-driven recommendations.

  • Project Executive at McCann Worldgroup

    Feb 2021 – Nov 2021

    Project managed client accounts and was main point of contact for my team.

    Delivered complex projects for client accounts including Argos, Alpro, and Barclays.

    Responsible for managing six Account Managers’ client briefs, timing plans, purchase orders, and budgets.

  • Marketing Officer and Digital Experience Coordinator at the University of Birmingham

    Aug 2017 – Feb 2021

    Developed and executed the annual content channel plan for University recruitment and admissions, including UK, Overseas, and Outreach.

    Managed an extensive CRM database, and building complex segmented communication plans.

    Developed new processes to improve business critical procedures.

  • Marketing Executive at Spark44, for Jaguar Land Rover

    Sept 2016 – Aug 2017

    Luxury brand management and digital marketing touchpoints.

    Liaised with international market contacts to localise and personalise digital content.

    Created content for the online car configurator for the F-Pace, E-Pace, and Range Rover Velar launches.